BXM Agency

BXM Score™ Assessment

A free 20-minute assessment that scores your organization across 6 critical marketing areas. See your BXM Score instantly then unlock your full report and action plan.

This assessment takes approximately 15 to 20 minutes. Be honest — the value is in the clarity it creates, not in achieving a high score.

Organization Info

Organization Name

Annual Operating Budget

Sector

What type of organization are you?

Select one to continue.

🤝

Nonprofit

Mission-driven, donor-funded organizations

🎓

Higher Education

Universities, colleges, academic institutions

🏛

Civic Organization

Chambers, foundations, municipal entities

◎

Other

Mission-aligned, does not fit above

Section 1 of 6

Brand and Messaging

How clearly does your organization communicate who you are, who you serve, and why it matters?

1.1 — Mission Clarity

How clearly can your team articulate the organization's mission in one sentence?

1 = No one agrees on the message / 5 = Crystal clear and consistent

UnclearVery Clear

1.2 — Audience Definition

How well-defined are your primary audiences?

1 = Everyone / 5 = Specific personas with documented profiles

UndefinedFully Defined

1.3 — Brand Consistency

How consistent is your visual brand across all touchpoints?

1 = No standards exist / 5 = Full brand guide followed consistently

InconsistentFully Consistent

1.4 — Voice and Tone

Do you have a documented brand voice and does your team use it?

No, nothing documented

It exists but is not used

Partially followed

Yes, consistently used

Section 2 of 6

Digital Presence and Channels

Rate the effectiveness of each marketing channel your organization currently uses.

2.1 — Website

How effective is your website at converting visitors to action?

1 = Outdated or no clear CTA / 5 = Optimized, mobile-friendly, measurable

Not EffectiveHighly Effective

2.2 — Email

How strategic and consistent is your email communication?

1 = No email strategy / 5 = Segmented, consistent, measurable

NonexistentFully Optimized

2.3 — Social Media

How consistent and strategic is your social media presence?

1 = Sporadic and reactive / 5 = Planned calendar, engaged community, measurable growth

ReactiveFully Strategic

2.4 — Active Channels

Which channels is your organization actively using?

Select all that apply

Facebook

Instagram

X / Twitter

YouTube

TikTok

Email Newsletter

SMS / Text

Events

Section 3 of 6

Content Strategy and Cadence

Assess the intentionality, quality, and consistency of your content output.

3.1 — Content Planning

Do you have a documented content calendar or publishing plan?

No plan, we post when we can

Informal, in someone's head

Basic calendar, inconsistently followed

Documented and consistently used

3.2 — Storytelling Quality

How effectively does your content tell compelling stories about impact?

1 = Mostly announcements / 5 = Rich storytelling with real people and outcomes

TransactionalStory-Driven

3.3 — Content Mix

How balanced is your content mix across awareness, engagement, and action?

1 = Only promotional asks / 5 = Intentional balance of value, story, and action

ImbalancedWell-Balanced

3.4 — Stakeholder Communications

How strategic is your communication cycle with key stakeholders?

1 = Acknowledgment only / 5 = Full touchpoint calendar across the stakeholder lifecycle

ReactiveProactive

Section 4 of 6

Analytics and ROI Tracking

Evaluate your organization's ability to measure what's working and make data-driven decisions.

4.1 — Goal Setting

Do you set documented marketing goals with measurable KPIs?

No formal goals

General goals, nothing measured

Goals set but inconsistently tracked

Documented goals with regular reviews

4.2 — Data Literacy

How comfortable is your team with interpreting marketing data?

1 = We do not look at data / 5 = Team reviews dashboards and adjusts strategy regularly

Not at AllVery Comfortable

4.3 — Campaign Measurement

After a campaign ends, do you conduct a formal performance review?

Never

Rarely or informally

Sometimes, no standard format

Always, with a documented report

4.4 — Tools in Use

Which analytics tools does your team currently use?

Select all that apply

Google Analytics

Meta Insights

Mailchimp

HubSpot

Salesforce

Bloomerang

None

Section 5 of 6

Marketing Infrastructure

Assess the systems, capacity, and resources that support your marketing function.

5.1 — Staff Capacity

How adequately staffed is your marketing function?

1 = No dedicated marketing staff / 5 = Right-sized team with clear roles

UnderstaffedWell Staffed

5.2 — Budget Allocation

Does your organization have a dedicated marketing budget, separate from events?

No dedicated budget

Ad hoc, pulled from other areas

A line item, but underfunded

Dedicated budget aligned to goals

5.3 — Tech Stack

How well does your technology stack support your marketing operations?

1 = Tools are disjointed or underused / 5 = Integrated, efficient, team-trained

DisconnectedFully Integrated

5.4 — Leadership Buy-in

How aligned is your senior leadership on the value of marketing investment?

1 = Marketing is an afterthought / 5 = Leadership champions and funds marketing

SkepticalChampions

Section 6 of 6

Context and Priorities

Help us understand your goals and where you feel the most friction.

6.1 — Biggest Challenge

In your own words, what is your number one marketing challenge right now?

6.2 — 12-Month Goal

What does marketing success look like for you in the next 12 months?

6.3 — Priority Areas

Where do you most want to see improvement? Select up to 3.

Brand Identity

Social Media

Email Strategy

Stakeholder Comms

Content Consistency

Data and Reporting

Website

Team Capacity